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De-Google your life . . .

Data privacy may seem like a distant and abstract concept, but as the gap between our real and digital lives is narrowing down day by day, it now seems very important that you share little (or none) of your personal information with big data companies (predominantly Google).

Sure, Google is convenient, with their various services... all connected and free but Google tracks you every time you use their services. It will take time and effort to completely de-google your digital life: the more Google services you use, the longer it will take and that’s because Google is the master when it comes to vendor lock-in techniques. The giant has ensured that you will find it extremely difficult to leave their services.

Imagine if the postman, before delivering your mail, opened it, read its contents and added a flyer with contextual advertising. That would be a huge business model right? 😄 Obviously this is not possible because it is prohibited by law. However, this is what happens regularly in your mobile phone and without your knowledge 😱 😡

The point is that what's forbidden in the real world is now totally authorized in your smartphone and this is happening every day from your own pocket! This is just an example of the Google's business model which gets fed with your own privacy.

You can consult the Google’s terms of services rewritten by a group of independent contributors who analyzed them to make them readable and more user friendly getting rid of the useless legal jargon.

. . . and regain control

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Stories

“I’m just an ordinary person, I have nothing to hide”

You may have nothing to hide, but that doesn't mean you're okay with every single click or swipe on your smartphone being logged and sold to companies making millions off your back

“I’m a business owner, and I care for data sovereignty”

Your business works in a highly competitive market, and you’re concerned about your innovations being at the mercy of tech giants accessing your smartphone and your business data

“I'm always very careful with my smartphone. I never install any malicious software and I'm protected by an antivirus software”

It doesn't matter how careful you are with your smartphone: recent studies proofed that on a typical day your smartphone sends tons of personal data to Google servers (*) and when you are in airplane mode, they are also getting collected, packed and sent to Google once you are back online again.

C. Schmidt - "Google collects or infers over two-thirds of the information through passive means. At the end of the day, Google identifies user interests with remarkable accuracy”.

On Android smartphones: 90 times per hour (11.6 MB of data per day)
On iOS smartphones: 51 times per hour (5.7 MB of data per day)

“C'mon Google has nothing to hide... you are just a conspiracy theorist”

It's not about being conspiracy theorists and Google is definitely not hiding anything: you just need to have a little curiosity and look for the right information. Just to give you an example: all mobile app developers can easily integrate with their apps the so called Google Firebase Analytics (*): a mobile tracker which provides unlimited reporting for up to 500 distinct events that can be defined using Firebase SDK.

Thanks to Google Analytics reports, this tracker helps each vendor to clearly understand how its users behave 😱😨. Yes you understood well and this is not a joke 🤢.

Look how Google made mobile app vendors' life easy (*):

And if you are keen to know more, on this page (*) you will find a list of events along with their descriptions, parameters, and examples of what can be collected... all without mobile users' knowledge.

All the above is generously offered by Google for free. The truth is that ultimately users personal data and personal behaviour is collected 24/7/365 and used to feed the Gooogle business model!

Enough is "Enough": I moved to my own cloud

De-Google your life . . .

. . . and regain control